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Rolex 24 Daytona

The race has had several names over the years. Since 1991, the Rolex Watch Co. is the title sponsor of the race under a naming rights arrangement, replacing Sunbank (now SunTrust) which in turn replaced Pepsi in 1984. Winning drivers of all classes receive a steel Rolex Daytona watch..

The 54th anniversary of the Rolex 24 At Daytona, North America's premier sports car event, will be the first event to take place in the new motorsports stadium at Daytona International Speedway. The demanding 24-hour sports car race will serve as the kick-off event to the 2016 IMSA WeatherTech SportsCar Championship season and gives fans 24 hours to explore, experience and expect the unexpected!