ROLEX 24 AT DAYTONA
The Rolex 24 at Daytona, formerly known as the 24 Hours of Daytona, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on a 3.56-mile (5.73 km) combined road course, utilizing portions of the NASCAR tri-oval and an infield road course. Since its inception, it has been held the last weekend of January or first weekend of February, part of Speedweeks, and it is the first major automobile race of the year in the United States.
The race has had several names over the years. Since 1991, the Rolex Watch Co. is the title sponsor of the race under a naming rights arrangement, replacing Sunbank (now SunTrust) which in turn replaced Pepsi in 1984. Winning drivers of all classes receive a steel Rolex Daytona watch..
The 54th anniversary of the Rolex 24 At Daytona, North America's premier sports car event, will be the first event to take place in the new motorsports stadium at Daytona International Speedway. The demanding 24-hour sports car race will serve as the kick-off event to the 2016 IMSA WeatherTech SportsCar Championship season and gives fans 24 hours to explore, experience and expect the unexpected!
